Product & Growth Consulting

From Data
to Revenue.

Ravdeep Singh

The challenge

The gap most teams have

I work with teams to close that gap: turning product, journey, and AI investment data into measurable commercial wins.

What I do

Product × Growth × Data

Deep B2B and B2C experience over 17+ years scaling $1B+ P&Ls and founding from scratch.

How I engage

Three ways to work together

Project Sprint

Scoped, time-boxed work. Define a problem, run the work, deliver the outcome. Good for a funnel fix, SEO strategy, or pricing redesign.

Weekly Subscription

Ongoing weekly engagement. Pause or cancel anytime. If I'm not driving 10x the value, you shouldn't keep paying.

Embedded Advisor

Long-term, deeply integrated with your team. For companies that want a senior product and growth voice in the room consistently.

Start with a free 30-min diagnostic call. No commitment required.

Case study · B2B SaaS

Driving Leads for a Usage-Based Billing Tool

Challenge

Low organic lead volume. No clear content or search strategy to reach developers and finance buyers at growing SaaS companies.

What I did
  • Defined SEO + LEO strategy
  • Mapped content gaps from search volume by buyer intent
  • Hands-on rearchitecture + playbook handoff for the internal team
Result

Organic lead volume grew from 2 to 40+ per week in 4 weeks.


At ~$10K ARR per conversion, the pipeline is looking strong.

Case study · Niche SaaS

Per-Seat to Usage-Based Pricing for a Translation SaaS

Challenge

Transition from per-seat to usage-based pricing without multiple engineering cycles going into experimentation — and without disrupting revenue predictability or churn.

What I did
  • Defined tiered structure and packaging strategy
  • Designed rollout plan to keep revenue predictable
  • Ensured ASC 606 compliance throughout
Result

All new clients on usage-based pricing. MRR up 5%, forecasted higher as usage scales. Churn steady.

Case study · D2C

Full-Funnel Strategy for a D2C Protein Brand

Challenge

Paid CAC across Instagram campaigns was climbing with no clear fix. Traffic was coming in but not converting, and the funnel had no coherent strategy end-to-end.

What I did
  • Revamped full-funnel strategy across all Instagram campaigns
  • Audited creative, targeting, and landing page coherence
  • Redesigned post-click experience to match ad intent
Result

20%+ reduction in paid CAC across all Instagram campaigns.

Track record

17 years. Real P&Ls.

$1.7B
Reactivations P&L at HelloFresh. 12 countries, 5 brands. Grew >100% YoY.
>25% CAC reduced
Reduced marketing and sales CAC at GoStudent by scaling SEO and referrals.
+21%
Email conversion lift from AI-powered personalization at Wafrow bootstrapped to $50K ARR as founder.
$0.25M/day
New ad revenue stream built from zero at Myntra, India's largest fashion e-commerce platform.

ISB MBA  ·  McKinsey & Company  ·  HelloFresh  ·  GoStudent  ·  BookMyShow  ·  FreeCharge

Let's talk

Ready to find the revenue
hiding in your funnel?

linkedin.com/in/ravdeepchawla m@ravdeep.com

Start with a free 30-min diagnostic call. No commitment required.

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